We wanted to give midwestern John Deere dealer Riesterer & Schnell Inc. their own unique iteration of the Paint’s On Us creative that combines the national “paint chip” or “Pantone swatch” look and feel with Riesterer & Schnell’s iconic retro pop art kitsch. This campaign blended interactive elements with video, display, and more.
Associate Creative Directors: Matthew Finley & Krista De Las Alas
Sr. Art Director/Editor/Developer: Sarah Kasprzyk
Art Director: Brianna Conjerti
Sr. Copywriter: Mark Thompson
Drag the handle to bring the tractor to life