(It's pronounced KAS-per-zick)

Kim's Peach RoyalTEA

Once upon a time, Kim Kardashian tweeted that Snapple’s diet peach tea was her “everything.” And so, we decided to give her her everything (and then some) with a special tea skinned just for her. After months of silence on social media following “getting robbed,” she broke her silence by posting her special gift on snapchat. This lead to a frenzy online, earning Snapple over $6 million in free media.

Collaborators:
Art Director – Sarah Kasprzyk
Copywriter – Marshon Rogers